Introducing Klicker
Research, shop, configure, and buy with an embedded shopping assistant
Let me tell you about my recent experience shopping for a Vitamix blender. I landed on their site, excited to buy, and found myself facing an array of models, features, and options. I knew I wanted one, I had my credit card ready, but 20 minutes later I was still clicking around trying to figure out which model would best suit my needs.
Like many shoppers, I eventually opened a new tab and started searching "Best blender reddit"—not because Vitamix doesn't have great products (they do!), but because I couldn't quickly find the answers I needed. This is a story that plays out thousands of times a day across e-commerce. Eager buyers with credit cards in hand, getting lost in product catalogs.
I used to think that I didn't want to chat with websites and that sales bots were a bad idea, but I've changed my mind. I'd rather talk to a bot that understands the product lines and can answer my specific questions than spend an hour piecing together information from various review sites and forums.
This is especially true for products with important compatibility or configuration option—like when I recently bought a widespread faucet from Home Depot. Only after installation did I discover there were crucial mounting differences between widespread and center set faucets. A 30-second conversation could have saved hours of frustration and a return shipping label.
So wouldn't it be nice if there was a bot that could help you:
Navigate to the products that match what you're looking for
Point out things that are incompatible
Help you with configuration options
Answer questions about your specific use case?
Here's another real example from my life: I recently went shopping for a GPS e-collar for my puppy. I had a specific set of needs: it had to fit a small, brittany spaniel neck, work with my phone, and—crucially—function outside of cell coverage. What should have been a simple purchase turned into a multi-day research project. Even on major pet sites, finding these specific details meant opening dozens of tabs and still not being entirely sure I had the right information. What could have been a quick conversation about my needs turned into hours of frustrated searching.
To help you see what I mean, we've mocked up a couple examples. Here's a video showing how it might work on Etsy:
We also love showing how this works for products that need significant configuration. Here's a view of what it could look like on PCPartPicker:
But this isn't just a cool demo, we've integrated this into two real sites (while I can't name them publicly yet, I'd be happy to show you one in action during a meeting).
Not just an LLM—an Agent
What makes Klicker special is our state-of-the-art AI agent. The way it handles both complex configuration rules AND site navigation during natural conversations is something unique in the market.
But there's more: Klicker isn't just reactive—it's goal-driven. Need to build a complete PC configuration? Create a holiday shopping list for your whole family? Fill out a detailed user profile? Klicker will guide the conversation, asking the right questions and keeping track of progress until everything is complete. It's like having a skilled personal shopper who remembers exactly what you need and won't let anything slip through the cracks.
Even better, Klicker has an uncanny ability to understand human taste and preferences. Just like a great salesperson who picks up on your style from casual conversation, Klicker learns what you like through natural dialogue. Whether it's your color preferences, style choices, or specific requirements, Klicker remembers these details for returning visitors. And yes, we can integrate these valuable insights with your CRM, turning casual conversations into actionable customer data.
Klicker enables real buyers to get real answers and make confident purchases, often completing complex shopping tasks they might have abandoned otherwise.
Please help me get the word out about this. And if you work with any e-commerce or travel businesses, I'd love to talk.
Engagement Models
We believe in flexibility when it comes to deployment. Whether you prefer self-hosting or our managed service (SaaS), we'll work with you to ensure a smooth integration. We can either lead the integration or partner with your technical team.
We offer two engagement paths:
Standard Integration (4-6 weeks): Ideal for smaller sites with straightforward product catalogs
Enterprise Integration (up to 6 months): For larger sites with complex product relationships and custom requirements
In both cases, we work closely with your team to ensure Klicker understands your products, configuration rules, and customer needs.
Thanks for reading!
—Jon Christensen
ps. Klicker is the fulfillment of my lifelong favorite Seinfeld scene. In 1995, an episode of Seinfeld aired where Kramer pretended to be the voice of the Moviefone service— a phone number people used to call to find out when and where they could see movies in theaters (apparently it still exists?). I absolutely loved that scene and for 30 years, whenever a situation came up where my employers or clients wanted software beyond what was feasible with state of the art technology, I've referenced that clip saying, "Why don't you just tell me the name of the movie you want to see?" This future has finally arrived.